Remember when gaming laptops looked like alien machines? With flamboyant designs that loudly proclaimed to the whole world that the owner was a hardcore gamer? Nowadays, however, avid gamers are more likely to choose gaming PCs that combine a stylish design for everyday use and savage performance for intense gaming sessions.
“There will always be different horses for different courses, and people will want certain types of designs. There will always be people who like loud designs. But the majority of gamers want something that is sophisticated. That looks like you can bring this anywhere and it will look cool. I’m quite hardcore myself, and I love technology in all its forms. So if you look at my router at home, it’s got a loud design. But the laptop that I bring, given the different scenarios that I often find myself in, I need it to be as sleek and beautiful as possible,” Lenovo Asia Pacific Gaming Lead Ian Tan said in response to a question from Digital Life Asia during the online product launch of the Lenovo Legion 2020 lineup on April 17.
“Because sometimes that also forms other people’s impression of you when you bring it around and use it for meetings. So I think for hardcore gamers, there’s also been an increasing demand for more minimalist designs. There’s a bunch of them who really like very bombastic designs and very loud stuff, and that’s cool. But we cater to the broader market out there which is what we have designed right now and you see that in the Lenovo Legion lineup,” he said.
Lenovo Legion: The Next Generation
Lenovo Philippines held its first ever online product launch as part of the new normal in the age of COVID-19. Fittingly, this was for the new Lenovo Legion lineup that promises to take gaming to the next level.
The 2020 lineup includes the following laptops: the Lenovo Legion 7i, Lenovo Legion 5Pi, Lenovo Legion 5i, Lenovo Legion 5, Lenovo IdeaPad Gaming 3i, and the refreshed Lenovo Legion Y740Si. It also includes two desktops: the Lenovo Legion Tower 5i and Lenovo IdeaCentre Gaming 5i.
This new generation comes with Lenovo Legion Coldfront 2.0 thermal management; Lenovo Legion TrueStrike keyboard; Dual Burn to optimize CPU and GPU performance together; NVIDIA Advanced Optimus, Hybrid Mode, and Rapid Charge Pro for improved battery life. They also have world-class immersive displays optimized by Dolby Vision and OverDrive Support with optional 240Hz refresh rates and response rates of under 1ms.
Balancing work and play
To ensure that the company will create products that gamers want, Lenovo surveyed thousands of global players. Nearly half responded that they used their gaming PCs for everyday computing as well as gaming. In fact, Tan said one of the major pain points for gamers was the loud designs of previous gaming PCs.
This shift underscores how gaming truly has become mainstream and part of the daily lives of people. Which explains why gamers would want a gaming laptop that wouldn’t look out of place in an office. And that they can use for different multimedia tasks.
“Gamers today seek the perfect balance of work and play in their lives. Lenovo Legion’s latest lineup was developed to meet their demands for stylish machines that have great performance for every scenario,” Tan said in a press statement.
Gaming becoming more mainstream
With people forced to stay home due to the COVID-19 pandemic, gaming is helping boost the well-being of people during the quarantine. Game companies and the World Health Organization (WHO) have also launched the #PlayApartTogether campaign to encourage people to stay home while also using video games to disseminate WHO’s health guidelines. Lenovo Legion is one of the brands supporting the campaign.
Because of these developments, more people might end up embracing gaming as part of their lifestyle in the new normal.
In addition to providing what gamers want, Lenovo also aims to develop the Philippine gaming scene through the new Lenovo Legion lineup.
“When we started Legion in the market in 2017, we also took it upon ourselves to bolster the local gaming community. There are so many competitive titles out there where our players can shine but don’t simply because they lack the necessary gear to handle them. That’s where our new Legion lineup and services come in–to arm Filipino gamers with the devices they need to play the latest and greatest games in order to flourish as esports professionals both locally and abroad,” said Lenovo Philippines General Manager and President Michael Ngan said in a press statement.
After all, at the end of the day, everyone is a gamer. They just don’t know it yet.