From Disney+ to TikTok. Kevin Mayer, the veteran Disney executive who oversaw the development and successful rollout of Disney+, is the new TikTok CEO.
As the new TikTok CEO, Mayer will lead the platform in building its global community of creators, users, and brands. He will also become COO of TikTok’s parent company, ByteDance. Mayer will report directly to ByteDance Founder and CEO Yiming Zhang.
Online global community
“Kevin’s wealth of experience building successful global businesses makes him an outstanding fit for our mission of inspiring creativity for users globally. As one of the world’s most accomplished entertainment executives, Kevin is incredibly well placed to take ByteDance’s portfolio of products to the next level. I look forward to working very closely with Kevin on our global development and the next chapter of the ByteDance story,” said Zhang in a press statement.
The hiring of Mayer is a huge win for TikTok. It also shows just how serious the company is about becoming a global powerhouse. For many years, Mayer was one of the pillars of Disney, most recently as Chairman of Direct-to-Consumer & International. Apart from making Disney+ a runaway success, Mayer led the company’s other direct-to-consumer businesses. These include Hulu, ESPN+, and Hotstar. Not only that, but he also oversaw Disney’s international operations, global ad sales, and global content sales.
“I’m thrilled to have the opportunity to join the amazing team at ByteDance. Like everyone else, I’ve been impressed watching the company build something incredibly rare in TikTok – a creative, positive online global community – and I’m excited to help lead the next phase of ByteDance’s journey,” Mayer said in a press statement.
As ByteDance COO, Mayer will drive the global development of ByteDance. He will oversee corporate functions, including corporate development, sales, marketing, public affairs, security, moderation, and legal. Mayer will also will lead music, gaming, Helo, and emerging businesses.