Ultimate luxury gaming bag by TUMI, ONE Championship
Martial arts fans are very familiar with ONE Championship, which is Asia’s largest global sports media property. Some, however, might not be aware that the company is also a leader in esports through ONE Esports. Today, ONE Championship has announced that its existing commercial partnership with TUMI will include a special challenge in Season 1 of “The Apprentice: ONE Championship Edition” to design and launch the ultimate luxury gaming bag.
Together with ONE Esports, TUMI’s global design team will challenge the show’s contestants. They will have to help design, market, and launch the ultimate luxury gaming bag in an episode of the series. The goal is to deliver the perfect companion for esports athletes.
TUMI enters gaming world
“We are excited to partner with ONE Championship on ‘The Apprentice: ONE Championship Edition.’ We look forward to seeing the innovative designs and out-of-the-box marketing launch plans the contestants come up with to elevate the journeys of gamers around the world,” said TUMI Creative Director Victor Sanz in a press statement.
The contestants will work with TUMI to create a product perfectly catered to the needs of gamers on the go.
TUMI and ONE Championship will also promote the ultimate luxury gaming bag, which they will eventually sell to the public.
“Given ONE’s global reach and our millennial audience who drive the gaming market, we are excited to support TUMI’s entrance into the gaming world. We are thrilled to use ‘The Apprentice: ONE Championship Edition’ to facilitate cutting-edge innovation and work with TUMI to bring a compelling product to the market that will strongly resonate with esports athletes,” said Carlos Alimurung, CEO of ONE Esports.
ONE Esports’ mission is to discover, create, and unleash esports heroes who ignite the world with hope, strength, dreams, and inspiration.
From sports to reality TV
After conquering the world of sports, ONE Championship is now setting its sights on reality TV. In “The Apprentice: ONE Championship Edition”, ONE Championship Founder, Chairman and CEO Chatri Sityodtong will search for his next protege.
“Come join me on ‘The Apprentice’ where I will teach you how to build a billion-dollar startup from scratch and much more in business,” Sityodtong said in the trailer for the upcoming show.
The show is scheduled for release and distribution in Q4 of 2020.
“The Apprentice: ONE Championship Edition” will have 16 contestants handpicked from around the world. They will compete in a high-stakes game of business and physical challenges. The winner will receive a US$250,000 job offer to work directly under Sityodtong for a year as his protege in Singapore.
‘Asia’s King of Martial Arts’
Sityodtong certainly knows how to build a business empire from scratch. He is a self-made entrepreneur and lifelong martial artist from Thailand, whose rags-to-riches story has inspired millions.
The Financial Times has named Sityodtong “Asia’s King of Martial Arts”. He has made ONE Championship Asia’s largest global sports media property in history. It reaches over 2.7 billion potential viewers across more than 150 countries around the world.
Sityodtong was inducted into the Black Belt Hall of Fame in 2019. Sityodtong has over 35 years of martial arts experience as a student, a fighter, a teacher, and a coach. He is a certified senior Muay Thai instructor under the legendary Kru Yodtong Senanan of the world-renowned Sityodtong Gym in Thailand. He also holds a Purple Belt in Brazilian Jiu-Jitsu under Master Renzo Gracie.
Sityodtong holds an MBA from Harvard Business School and a BA from Tufts University.