In the first deal of its kind in Southeast Asia, leading Taiwanese bank CTBC Bank has made a three-year investment in the League of Legends (LoL) Pacific Championship Series (PCS). CTBC Bank and LoL game developer Riot Games announced the partnership today.
The PCS kicked off this year. It is a merged evolution of the League of Legends Master Series and League of Legends Southeast Asia Tour (LST). Riot Games and FunPlus Esports are the co-organizers of the PCS. Meanwhile, Garena is the publisher of LoL in Southeast Asia, Taiwan, and Hong Kong. The combined league continues to increase the level of competition in Southeast Asia, Taiwan and Hong Kong. At the same time, the PCS is creating a more engaging experience for fans. It began its Second Split on June 20 with a rematch between PSG Talon and Machi Esports.
Banking and global gaming
“CTBC Bank’s commitments to integrity, innovation and care for their customers directly echo the driving principles of the PCS. We’re thrilled to team up with them on this groundbreaking partnership. This will provide meaningful and long-term value to our fans. We couldn’t be more excited to build the future of League of Legends esports in the region together,” Chris Tran, Head of Esports at Riot Games Southeast Asia, said in a press statement.
CTBC Bank’s investment amplifies the PCS’ ability to enhance the player and fan experience across the region. The bank’s support unlocks opportunities to upgrade and increase production volume and quality. It also enables operations to expand beyond Taiwan, with the integration of broadcast production facilities in Bangkok and Singapore. Ii will also fuel future large-scale fan engagement and outreach.
“The global gaming market is growing rapidly, and supporting esports in the region is one of the key ways that we’re getting a better understanding of younger customers and their needs,” said CTBC Bank President James Chen said in a press statement.
“Our longstanding commitment to technology and innovation has driven us over the past few years to launch products and services like LINE Pay credit cards and a redesigned online banking site and mobile app. Now, through this long-term partnership with Riot Games and the PCS, we aim to continue cultivating Southeast Asian markets and to become one of the region’s most influential financial brands,” Chen said.