PPE fundraiser: Comic Odyssey unites artists, shops
In a real-life crossover, internationally-renowned Filipino comic book artists and the country’s top comic book shops have united for a good cause. They have joined forces for the #SuitsForHeroes PPE fundraiser to help purchase personal protective equipment for real-life superheroes: the Filipino health workers fighting COVID-19.
Comic Odyssey, in association with Filbar’s and Planet X, and in partnership with Wunderman Thompson Philippines, has launched this #SuitsForHeroes PPE fundraiser. The inspiration for #SuitsForHeroes was the notion that frontliners, through their efforts to save lives, are just as super and heroic as the characters appearing in comic books.
#SuitsForHeroes origin story
To pay tribute to them, Comic Odyssey approached the artists who draw the adventures of the world’s most famous superheroes. Every artist said yes, and the biggest challenge was giving each of them enough time to complete their work.
The artists include Leinil Yu (X-Men, Civil War), Stephen Segovia (Wonder Woman), Kajo Baldisimo (TRESE, Buffy), Whilce Portacio (X-Men), Mico Suayan (Captain Marvel), and Harvey Tolibao (Green Lantern) with Levi Ramirez on colors. Towards the end of July, these exclusive pieces will be put up for auction to raise additional funds.
How did the idea for #SuitsForHeroes come about? It actually came from one of Comic Odyssey’s regular customers, Javey Villones of advertising agency Wunderman Thompson Philippines.
Villones worked with the Comic Odyssey team to flesh out the concept into what it eventually became.
It took about a month to finalize details, develop the SuitsForHeroes.com website, and give the artists time to create their pieces.
We could be heroes
All #SuitsForHeroes proceeds will go to the following: Frontline Feeders Philippines, Kaya Natin, and Philippine General Hospital Medical Foundation Incorporated.
Those who want to support this PPE fundraiser can check out the mechanics on the #SuitsForHeroes site.
Comic Odyssey has pledged to reward each donor’s contribution with store credit. This can be used for back issues at Comic Odyssey’s Bonifacio Global City branch.
Comics fan powers, activate
The response from the comic book community has been very positive, according to Comic Odyssey. People from all over have come together to support the PPE fundraiser.
To date, media outlets such as Newsarama, Campaign Brief Asia, and ABS-CBN have run stories on #SuitsForHeroes. The project proponents expect interest to build as it gets closer to the end of July. This is when the original artwork will be sold in an online blind auction.
What is the message of Comic Odyssey to the frontliners, and to everyone who has supported this campaign?
“Thank you for your sacrifices, and for showing us all what true bravery looks like. As for everyone who supported the campaign, thank you for helping our real-life superheroes.”