Samsung Electronics remains Asia’s top brand

Samsung has collaborated with the popular Kpop group BTS. Image credit:  Samsung Newsroom
Samsung has collaborated with the popular Kpop group BTS. Image credit: Samsung Newsroom

For the ninth consecutive year, Samsung Electronics has been named the best brand in Asia. This is according to results from Asia’s Top 1000 Brands.

Campaign Asia-Pacific conducts this annual survey in collaboration with Nielsen. The report cited Samsung’s commitment to innovation. It also noted the company’s collaboration with popular South Korean boy band BTS for the Samsung Galaxy S20+ BTS Edition and Samsung Galaxy Buds+ BTS Edition.

“A large part of what keeps Samsung top of consumers’ minds is its continual investment in innovation. In 2019 it was the number one manufacturer of 5G smartphones, selling more than 6.7 million devices and accounting for more than half (54%) of the global 5G market.

“Samsung has also embraced star power of exceedingly popular K-pop group BTS, collaborating with the group for a special purple edition of its Galaxy S20+ and Galaxy Buds+. The special edition products sold out in just one hour.”

Top of mind

The ranking aggregates views from across 15 major product categories, including automotive, retail, F&B and consumer electronics. It is based on consumer insights and offers a clear measure of highly regarded brand names who are “top of mind” in the region.

Samsung is number one across five categories in this year’s Top 1000 Brands survey. These include the strongest local brand and the brand with the best record on sustainability (new-to-2020 category). It was also the top brand in the mobile, TVs, and smart home technology categories.

Asia’s Top 1000 Brands aggregates data from an online survey developed by Campaign Asia-Pacific and global information and insights provider Nielsen. They conducted the survey between February 21 and March 19, 2020.

The study explores consumer attitudes in 14 markets. These include Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, the Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam.

Research relies on a total of 400 respondents in each market. In Japan, India, and China, participants number 800, 1,200 and 2,000, respectively. To be representative of market populations, survey quotas target age, gender, and monthly household income.

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