Filipino-made esports platform Kalaro gears for launch
Kalaro, Asia’s first fully-integrated end-to-end Filipino-made esports platform, has announced strategic alliances with corporate partners ahead of its Oct. 12 launch.
The-AsiaGroup.com Inc., the company behind Kalaro, has partnered with National Computer Systems (NCS) of Singapore, ERNI from Switzerland, and Philippine companies Union Bank of the Philippines (UnionBank), Dragonpay, GCash, and Globe Labs.
Uniting Filipino gamers
“We are thrilled to finally unveil Kalaro to be the catalyst in rapidly developing world-class Filipino esports talents. With the incredible support we are getting from our partners and the gaming community, we’re excited to realize the synergy Kalaro will create among corporate brands and more than 30 million esports enthusiasts in the Philippines,” said Renalyn B. David, Board of Directors Member of The-AsiaGroup.com Inc. and Pnex Int’l Corporation in a press statement.
The Filipino-made e-sports platform aims to become the central hub for esports entertainment and gaming tournaments to address the pain points of esports athletes and brands.
On its October launch, Kalaro will make the nationwide online sign-up available to esports fans and players. Interested gamers can join Kalaro using their mobile number, Facebook, Twitch, Razer, or Google accounts.
NCS handles the technology cloud infrastructure to ensure that Kalaro is globally available to all Filipinos 24/7. They also handle the various integration requirements of Kalaro. This enables Kalaro to connect online to all other apps like Facebook, GCash, DragonPay, Twitch, and other third-party systems.
On the other hand, ERNI is responsible for the design of the user interface and overall user experience. They translated these designs into actual working systems for Kalaro users to enjoy.
“Kalaro was able to capture the aspirations of all the esports stakeholders and present it in a creatively designed user interface which results in a fun, easy to use and with a comprehensive set of features fitting to the demands of tech-savvy millennials and Gen Zs,” said David Nithyananthan, co-founder of The-AsiaGroup.com Inc. and Pnex Int’l Corporation.
The digital platform also paves the way for corporate brands to collaborate with Kalaro’s stakeholders. They can have storefronts inside Kalaro to enable them to promote and sell their products online to Kalaro users. Brands can also sponsor gamers, streamers, teams, and leagues. Kalaro members can electronically transact 24/7 anywhere around the globe. This e-wallet feature of Kalaro is powered by UnionBank, Dragonpay, GCash, and Globe Labs.
“We at Pnex Int’l Corporation are both proud and excited to launch our esports platform, initially, to the Filipino gaming community. The more than 30 million Filipino gamers are a huge market and Kalaro will surely be their gaming companion. Our team has done an incredible job in creating a world-class product we Filipinos can all be very proud of,” said Marvin Alberto, president of Pnex Int’l Corporation.