Technology

Digicon Omni 2020: Eric Ries to headline IMMAP event

Manulife Philippines has partnered with IMMAP to bring the world’s leading voices in digital, marketing, and leadership to Digicon Omni 2020.

Manulife Philippines has partnered with the Internet and Mobile Marketing Association of the Philippines (IMMAP) to bring the world’s leading voices in digital, marketing, and leadership to Digicon Omni 2020, happening Oct. 5-9.

Headlining the event is Eric Ries, the New York Times bestselling author, entrepreneur, and creator of the Lean Startup methodology, which has become a global movement in business. As co-presenter of this year’s Digicon keynote speaker, Manulife Philippines is also hosting an exclusive session for select customers, business partners, agents and employees. Ries will discuss how professionals and businesses can harness innovation to respond to today’s challenges.

Lean Startup

Ries’ Lean Startup methodology inspired his follow-up books “The Leader’s Guide” and “The Startup Way”. Ries also launched the Long Term Stock Exchange in September 2020. It is the first and only national securities exchange built to serve companies and investors who share a long-term vision.

“The COVID-19 pandemic has prompted businesses from all industries to fast-track their digitalization efforts to continue operating and serving customers, amid the evolving global situation. To help guide them in this journey and identify opportunities for growth and innovation, we are delighted to have partnered with IMMAP to bring together global thought leaders, and share relevant insights and experiences,” said Manulife Philippines President and CEO Richard Bates in a press statement.

“Manulife is always looking for avenues to cultivate a culture of innovation where it operates and does business, so every day we can help customers live better,” he said.

Also headlining the event is Seth Godin, marketing guru and author of 19 bestselling books, including “The Dip”, “Linchpin”, “Purple Cow”, “Tribes”, and, most recently, “This is Marketing”. He is also the man behind Seth’s Blog, one of the most popular blogs in the world.

Other notable speakers at Digicon Omni 2020 include Angela Duckworth (author of “Grit” and founder and CEO of Character Lab, a non-profit organization whose mission is to advance the science and practice of character development), Rishad Tobaccowala (author of “Restoring the Soul of Business: Staying Human in the Age of Data” and senior adviser to Publicis Groupe), and John Maeda (technologist, designer, and Chief Experience Officer of Publicis Sapient).