Gaming, Geek Culture

Enako, Japan’s most popular cosplayer, stars in SEGA ad

Enako stars in a web commercial for SEGA's Re:Zero − Starting Life in Another World: Lost in Memories mobile game. Image credit: SEGA Co., Ltd.
Image credit: SEGA Co., Ltd.

SEGA has shared an interview with Japan’s most popular pro cosplayer, Enako, who appears in a web commercial (WebCM) for its Re:Zero − Starting Life in Another World: Lost in Memories mobile game.

Enako is so popular in Japan that she has a phenomenon named after her and reportedly earned around 10 million yen (US$92,123) in one day at Tokyo’s three-day Comiket convention. She is the official cosplayer of Rem from the “Re:Zero − Starting Life in Another World” anime TV show based on the light novels, and portrays Rem in the SEGA commercial. The commercial, which was released online this October, shows Enako shooting cosplay but being absorbed with playing the smartphone game. SEGA provided this interview to publications, and we are publishing an edited version of the translation by Google Translate.

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