Lisa new global brand ambassador of MAC Cosmetics
MAC Cosmetics today named Thai rapper, singer, and dancer Lalisa Manoban a.k.a. Lisa of BLACKPINK as its new global brand ambassador. She is the first female K-pop idol to become a global brand ambassador for MAC.
“I’ve always been a big fan of MAC. MAC is a brand that enables self-expression with makeup and always gives confidence when standing on the stage. Together with MAC, it is at the center of us, there through individuality and diversity. I’m looking forward to be able to empower more people,” Lisa said in a press statement.
Lisa and MAC synergy
As a makeup authority, MAC has always pursued unparalleled creativity and expertise. Lisa is renowned for her charisma, bold stage performances, beauty and fashion, and trendsetting in the world of music. Not only does it deeply resonate with the values that MAC has cultivated over many years, but it also inspires the ever evolving brand.
“Lisa is a one-of-a-kind talent, and her being bold and at the forefront of fashion trends is a 100 percent match for MAC. Always confident, never afraid of risk, and above all, personality. It embodies our philosophy of valuing self-expression. We can’t wait to show our fans the visuals of Lisa, which was born from our collaboration, at the MAC stores, ” said MAC Senior Vice President and Global Creative Director Drew Elliott.
Lisa is the most followed K-pop idol with 40 million followers on Instagram. As a trendsetter, she is at the forefront of fashion show runways, collaborating with luxury brands and inspiring the younger generation.
As the global brand ambassador for MAC, Lisa will be the face of MAC’s latest collections and major campaigns. In addition, the company will introduce her characteristic makeup look, beauty tips, skin care methods, and lifestyle through MAC makeup artists.
In September, French fashion house CELINE named Lisa as its new global brand ambassador. She is CELINE’s first global ambassador since Hedi Slimane took the helm in 2018 as Artistic, Creative and Image Director.