‘Baby Shark’ doo doo doo doo doo doos its way to top of YouTube
Move over, “Despacito”. Sorry, Luis Fonsi and Daddy Yankee. There’s a new big fish on YouTube, and it’s “Baby Shark Dance” from South Korea’s global entertainment brand Pinkfong.
Yes, that “Baby Shark Dance”. Just when you thought it was safe to go back in the water, “Baby Shark Dance” has officially become the most-viewed YouTube video in history, surpassing “Despacito” by Luis Fonsi and Daddy Yankee. Not only that, but also the “Baby Shark” single has reached another unprecedented record, receiving RIAA Diamond certification (11x Platinum). This means the song has sold over 11 million records. “Baby Shark” is now one of the only 41 Diamond singles in history alongside best-selling artists such as Ed Sheeran and Lady Gaga. The song also has been recognized as BRIT certified 2x Platinum in September.
SmartStudy and Pinkfong brand
“Without the love and support of fans around the world, Baby Shark’s new record would have been impossible. We’re very honored by this record and will continue to focus on delivering high-quality entertainment beyond the digital platforms,” said SmartStudy CEO Min Seok Kim in a press statement.
Founded in June 2010, South Korea’s SmartStudy is a global entertainment company moving beyond the limits of platforms to create original content across children’s education, games and animation. Through SmartStudy’s beloved children’s brand, Pinkfong, the company produces modern-day songs and stories to provide stimulating, fun, learning experiences to children.
With its catchy music, iconic characters, and playful dance, all combined together, “Baby Shark” took the world by storm, recording a 20-week streak on the Billboard Hot 100 and No. 6 on the Official Singles Chart, the highest position ever achieved by a children’s song in history. The hit song spawned a viral dance challenge named #BabySharkChallenge, generating over one million cover videos around the world.
“Many songs are able to claim national success and increasingly achieve international impact also, but very few go on to become a global phenomenon in the way that ‘Baby Shark’ has. It’s certainly beloved of children and parents in the UK — who have helped it to become BRIT Certified x2 Platinum at one of the fastest rates ever for a single,” said Gennaro Castaldo, BPI spokesperson.
“We are very proud at Relentless Records/Sony Music to have built a great global partnership with the Pinkfong/SmartStudy team. It has been very inspiring to watch something that brings so much fun to so many people become such a worldwide record,” said Relentless Records Managing Director Shabs Jobanputra.