Has Globe Telecom scored a knockout by naming twelve-time, eight-division world champion Manny Pacquiao as its new brand ambassador?
“Manny is the epitome of a true global Filipino, a homegrown talent who rises above challenges to bring pride to the country. Much like Manny who remains unfazed by the challenges of this pandemic, Globe has remained steadfast in providing Filipinos with digital solutions and mobile and internet services that have become lifelines under the new normal,” Globe President and CEO Ernest Cu said in a press statement.
Globe and the Filipino
The partnership with the boxing champion and Philippine senator is in line with the telco’s position to stay closer to its customers who are reeling from the impact of the pandemic and the current economic downturn.
“Globe has always been an active supporter of local talent. Globe and Manny share a common desire to uplift people’s lives, which makes him a fitting ambassador for us,” Cu said.
“Ang pandemyang ito, at ang mga kaakibat na suliraning pangkabuhayan, ay maaari nang pinakamatinding laban na hinaharap ng bawat Pilipino. Ako ay nakikiisa sa sambayanang Pilipino, kasama ang Globe, sa laban na ito,” Pacquiao said.
Source of inspiration
Globe Chairman and Ayala Corporation CEO Jaime Augusto Zobel de Ayala also attended the signing ceremony.
“At a time when the country is facing so many challenges, Manny’s life story has remained a source of inspiration for every Filipino even in this time of pandemic — a constant reminder of the Filipino’s strength, talent, and tenacity to overcome every difficulty,” Ayala said.
Globe also announced that the partnership will pave the way for Pacquiao’s upcoming fights to be made exclusively available for streaming live in the Philippines on the internet through Upstream in partnership with GMovies. Upstream is the newest transactional video-on-demand platform. With these digital platforms available, more Filipinos will be able to enjoy Pacquiao’s fights, often considered as a national spectacle.
“It is indeed a source of pride to partner with Manny Pacquiao, the People’s Champ. His legendary boxing career is a never-ending source of Pinoy inspiration to always strive to be better,” said Upstream partner Dondon Monteverde.