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BLACKPINK members are latest Globe ambassadors

BLACKPINK in your Globe area. Image credit: YG Entertainment
Image credit: YG Entertainment

How you like that? Here’s wonderful news for BLINKS, as Philippine telco Globe Telecom announced that the members of BLACKPINK are its latest brand ambassadors.

Globe President and CEO Ernest Cu made the surprise announcement about BLACKPINK just as this year’s digital Wonderful World of Globe (WWG) livestream was about to end. Quipping that he forgot to say something and would get in trouble, Cu joined event host Issa Litton on stage to drop the bombshell announcement that BLACKPINK members Jisoo, Jennie, Rosé, and Lisa are its newest ambassadors.

Make ’em whistle like a missile

Globe President and CEO Ernest Cu stressed the Christmas is not canceled. Image credit: Globe Telecom
Globe President and CEO Ernest Cu stressed the Christmas is not canceled. Image credit: Globe Telecom

Naming the popular K-pop girl group BLACKPINK as its latest ambassador was just one of the many wonderful announcements Globe made during WWG.

“Our aim is to recreate the Christmas we all love. We take to heart our role in renewing the spirit of connectedness within the Filipino family especially at a time when most of us stay within the confines of our homes. It is also a great opportunity for each of us to do more for others and continue spreading cheer to everyone we can reach,” Cu said during the livestream.

Enjoying various content such as video, music, games, and sports can enhance family bonding so Globe has partnered with Riot Games for special data offers for League of Legends: Wild Rift, the mobile version of the highly-popular League of Legends

And, with the continuous expansion of Globe’s 5G service, more exciting forms of innovation can be expected for Globe customers. One of which is coming from the partnership of Globe with Niantic. As the first Southeast Asian telco member of the Niantic Planet-Scale AR Alliance, Globe will drive bigger and better immersive gaming experiences powered by Niantic’s advanced AR real-world platform that will push the boundaries of what can be experienced in a Niantic game with 5G technology. Niantic is an AR company, inspiring people to explore the world together.

Look at you, now look at me

Issa Litton hosted this year's digital Wonderful World of Globe. Image credit: Screenshot of WWG livestream.
Issa Litton hosted this year’s digital Wonderful World of Globe. Image credit: Screenshot of WWG livestream.

Another interesting 5G-enabled service that brings entertainment to a whole new level is from Globe’s official partnership with YouTube VR. This will enable users to watch and explore VR content in-app through the affordable yet effective Globe VR cardboard. This further enhances the customers’ online entertainment experience and online learning at home.

Through a new partnership with HBO GO, Globe offers a raft of award-winning entertainment to the digital Filipino. With HBO GO, Globe customers can watch thousands of hours of shows and movies any time anywhere using their connected device. Filipinos can stream or download HBO Originals, HBO Asia Originals, Korean and Chinese dramas, Hollywood blockbusters, hundreds of hours of kids and family content and more.

Globe has also joined hands with Kumu, a Pinoy-centered live streaming platform, which is home of local and global user-generated Pinoy lifestyle content, and digital content partners like GKNB (Game Ka Na Ba?), a gamified FYE (For Your Entertainment) focused on celebrity streams, talk shows, variety content and MYXPH for music. Kumu will also be adding game streaming channels into their mix as part of their offerings on the platform. 

If you really really love me

What is Christmas without presents? To help vulnerable communities during the pandemic, Globe Platinum has partnered with World Vision to create the #ForFutureHeroes program. It consists of virtual experiences in collaboration with BGC Arts Center, Electric Studio, and others that allow Globe Platinum customers to pursue their passions at home while making an impact on others. Participation in every activity is matched by Globe Platinum with World Vision school kits filled with Department of Education (DepEd)-approved learning modules and supplies, so the children of Baseco Compound, Manila can continue their education.

On top of this, Globe Platinum customers have been delighting frontliners, who have worked so tirelessly to keep Filipinos safe all these months, through the Thank-A-Hero program. Apart from sending them treats from Auntie Anne’s, Coco, The Cookie Bar, and JCo Donuts, Globe Platinum is also preparing a Noche Buena feast for our frontliners, to thank those who will be hard at work all throughout Christmas Eve, keeping Filipinos safe.

Recognizing the pressing demand of educators for a fast, reliable, and affordable internet connection, Globe At Home initiated WiFi2Teach which supports the DepEd’s Distance Learning program through the donation of Globe Prepaid WiFi modems. Modems have been donated to the DepEd to equip selected public school teachers and ensure that education remains unhampered. The program continues as it now works towards raising funds to provide free WiFi modems for public school students. In partnership with Ayala Foundation, for every Globe At Home Prepaid Wifi sold, Php100 will be donated to help fund internet connectivity of selected public school students at home.

This a letter from me to you

To give small and medium enterprises the much-needed boost, Globe myBusiness’ Gift Local campaign encourages everyone to patronize local products for their Christmas gift-giving.

GCash brings to life our beloved Christmas traditions with ChristMAS KAYA with GCASH, where celebrations and gift giving are made possible thru innovations like GCash Send Aguinaldo, enabling users to send digital gift envelopes as aguinaldos to their inaanaks and pamangkins, and even gifting insurance thru the app’s GInsure service. In the same spirit of giving and bayanihan, our customers may also donate to typhoon victims using GCash and their Globe Rewards points.

GLife, the newest GCash app feature, likewise, provides more gift and handaan options across different brands and e-commerce platforms, ranging from Lazada, Puregold, DataBlitz, Purego, Boozy, Goldilocks, Goama Games, and more.

So, are you ready for BLACKPINK in your Globe area? Merry Christmas, fellow BLINKS!


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