AI chatbot powers POND’S, Shopee regional campaign
Ready to enjoy free skin analysis from an AI chatbot? POND’S has partnered with ecommerce platform Shopee to launch the “Smarter Skincare Just For You” regional campaign. This campaign integrates POND’S cutting-edge Skin Advisor Live (SAL) AI chatbot exclusively on Shopee for the first time.
“Our mission has always been to provide consumers with expert skincare solutions to enable them to look their best every day. When faced with so many beauty choices available online, we understand it can be overwhelming and challenging for consumers to pick the right skincare products. By integrating SAL, POND’S virtual beauty advisor, on Shopee’s robust chat platform, we can help consumers quickly find the products that suit their unique skin type. They don’t have to rely on trial and error in hopes of finding the best fit for their skin, making beauty an enjoyable experience,” said POND’S Global Brand Vice President Rohit Bhasin in a press statement.
Growth of ecommerce
The “Smarter Skincare Just For You” regional brand day campaign creates a convenient and seamless in-app shopping experience on Shopee. With just a click, users can learn more about each product before making a purchase.
The partnership enables POND’S and Shopee to capture more digitally savvy consumers in the region and drive higher engagement, as ecommerce becomes an increasingly important channel of growth. In the Philippines, ecommerce has tripled the growth of Unilever’s skincare category, year-over-year.
The sales of skincare products is expected to grow at double-digit numbers until 2023 in Southeast Asia, according to Euromonitor International. The Beauty & Personal Care category has consistently seen strong demand on Shopee, as more consumers prioritize self-care by shopping for skincare products. These trends drive more brands to expand online in order to meet growing demands and find more innovative ways to engage their customers.
To better serve consumers who are going online to research and shop for beauty products, POND’S brings the success of its unique SAL AI chatbot to an ecommerce platform. Together with Shopee, its preferred regional partner, POND’S will pilot this initiative across four of its key markets in the region, namely Indonesia, the Philippines, Thailand, and Vietnam.
“We are honored to be the first and exclusive ecommerce platform to partner with POND’S on this innovative campaign. We’re always looking for ways to explore and launch new ideas, tech, and products with brands. We also want to provide fresh experiences for our Shopee users who trust us for a seamless and unique shopping experience. This partnership comes at an opportune time to empower users to invest in quality products catered to their skincare needs through edutainment and promotional deals this new year,” said Shopee Philippines Director Martin Yu.