Greener future for gaming as Razer unveils roadmap
Who said gamers can’t band together for a greener future? Razer, the global lifestyle brand for gamers, has announced a long-term commitment to a 10-year environmental roadmap. New targets include the use of 100% renewable energy by 2025, all products to use recycled or recyclable materials by 2030, and being 100% carbon neutral by 2030.
“Through our #GoGreenWithRazer campaign led by our Sneki Snek mascot, the Razer community has been insanely supportive and passionate. Awareness of how we impact the environment is incredibly important. Hence, Razer has planned out a sustainability roadmap to continue fighting environmental and climate changes. We’re determined to make the world a better place for all of its citizens to game and live in,” said Razer Co-Founder and CEO Min-Liang Tan in a press statement.
Encouraging the youth to #GoGreenWithRazer
Under the #GoGreenWithRazer banner, the program will help preserve nature and protect the environment — ensuring a cleaner, greener world for future generations. As part of this movement, Razer is also galvanizing the community — youth, millennials, and Gen Z — to make a difference through several green initiatives. This includes recycling and being aware of its environmental footprint.
As the brand grows and evolves, Razer will explore opportunities to integrate sustainability plans into the company culture and employees’ mindset. With the aim of building a culture of care for the planet, Razer commits to reduce and eradicate the use of single-use plastics in all offices to reduce greenhouse gas emission, preserve bio-habitats, and aim to be 100% carbon neutral by the year 2030.
Where reduce and renew is not possible, Razer will restore through investments in forestry and other environment-impact projects.
Today, Razer’s European office in Hamburg, Germany is already powered by renewable energy, and the new Razer Southeast Asian headquarters in Singapore will also follow suit. By year 2025, all global offices will be powered by 100% renewable energy.
Redesigning green products
As a leading brand in gaming peripherals, hardware forms a majority of Razer’s business. As such, Razer aims to reduce the environmental impact caused by manufacturing.
Having reviewed its products, packaging, and operations, Razer will ensure that all products will be recyclable with the brand by year 2025.
Razer will also implement strict waste disposal procedures across global offices and repair centers, and pledge to use recycled or recyclable materials for all products by year 2030. Hardware made by the brand will incorporate PCR plastics and adhere to an eco-friendly design, including FSC-certified, biodegradable packaging.
As part of Razer’s efforts to encourage sustainability among the community of youth, millennials and Gen Z, Razer will support and invest in environment and sustainability startups. Razer will activate zVentures, Razer’s corporate venture arm, to fuel the growth of these startups and provide a better future for its community.
Razer will also leverage on its unique ecosystem of hardware, software and services to partner with these startups on joint initiatives and meet the environmental needs of the next generation.