Call of Duty: Mobile, DBTK launch PH merch collab
Official Call of Duty: Mobile apparel is now available in the Philippines, after Garena launched on Mar. 27 a collaboration with Filipino street fashion brand Don’t Blame The Kids Apparel Co. (DBTK). The DBTK | Call of Duty: Mobile collection will only be available via DBTK’s official website and will not be carried in its physical stores.
“We’re always on the prowl for new ways to surprise and delight the CODMmunity, so we’re excited to team up with fashion-forward DBTK to offer our fans fresh and stylish ways to express themselves sartorially. Our partnership is perfect as we share the same goal to inspire and empower young people to chase their passions,” said Nazrin Qayyum Azis, Call of Duty: Mobile – Garena’s Producer for Singapore, Malaysia, and the Philippines, in a press statement.
DBTK x Call of Duty: Mobile
“We’re delighted to welcome one of the world’s most popular mobile game franchises into our fashion lineup. Together, we hope to inspire a generation of gaming and esports fans to stay positive and do what they love,” said DBTK Creative Director Lionel Vince Javier.
In accordance with the COVID-19 restrictions in the Philippines, DBTK encourages Filipino fans – known colloquially as the CODMmunity — to make their purchases online.
The two brands will work together with influencers in the Philippines to provide more content and entertainment to the CODMmunity.
The influencers include Khenji Gaming, Marcelo Santos, Sharlene San Pedro, and Izzy Canillo, who make an appearance in promotional materials.
The partnership with DBTK reflects the game’s commitment to delivering quality content tailored specifically to its players in the Philippines. This focus on localization has seen the mobile game’s first-person action experience become one of the most popular games in the country since its launch in late 2019.