Entertainment

ALAMAT: Legend continues for P-pop group showcasing melody of Philippine languages

A legend in the making, Pinoy pop boy band ALAMAT is delighting fans not just with their catchy song, but also by singing in different Philippine languages. Image credit: ALAMAT official Twitter account
Image credit: ALAMAT official Twitter account

A legend in the making, Pinoy pop (P-pop) boy band ALAMAT is delighting fans not just with their catchy song, but also by singing in different Philippine languages.

Apart from Tagalog, their debut single “kbye” also features the Philippine languages from the regions of each member, including Bicolano, Bisaya, Hiligaynon, Ilocano, Kapampangan, and Waray-Waray. And while their fans — known as Magiliw — were shocked by the sudden departure of one of the members just a little over a month since their debut on Feb. 14, the official statement posted yesterday on their social media channels shows that there is no stopping ALAMAT.

The story continues

Using the hashtag #TuloyAngLayagOT8, the official Twitter account of ALAMAT assured Magiliw that their favorite group was here to stay.

A P-pop boy group introduced by Viva Entertainment, ALAMAT was formed through Viva and Ninuno Media’s national boyband search “PWEDE!” As the 8List.ph article noted:

“What immediately sets ALAMAT apart from the rest is how they sing and rap in multiple Philippine languages. Their members come from all over the country, strangers put together to form a group, and they make sure their culture is reflected in the songs they make.”

The group has already won the distinction of being the fastest Pinoy act to enter the Billboard Next Big Sound chart, ranking No. 2 in their debut.

The P-pop boy band is also winning praise for incorporating Philippine cultural elements in their outfits and photoshoots.

As someone who just discovered the group and got hooked on the catchy “kbye”, I was shocked to find out that a member has already left. But while it’s sad to hear about his departure, I’m glad that the group is overcoming this challenge, and I look forward to the release of their second single.

It’s truly refreshing to hear different Philippine languages in a P-pop song, and I’m happy that ALAMAT is here to stay. Now that’s music to our ears!