Disney+ Hotstar launches June 1 in Malaysia, taps Astro
The magic of Disney+ Hotstar will cast its spell on Malaysia starting June 1, with a three-month subscription available for just RM54.90 (US$13.32).
The announcement comes less than two weeks after the season finale of “The Falcon and The Winter Soldier”, one of the Disney+ Originals that Disney+ Hotstar Malaysian subscribers will get to enjoy, as part of the over 800 films and 18,000 episodes of popular series from Disney, Marvel, Pixar, Star Wars, National Geographic, FX, 20th Century Studios, and more. Apart from this international content, the streaming platform will bring Malaysian hits to subscribers, including popular Malaysian movies, TV series, and exclusive titles. Leading Malaysian content and consumer company Astro Malaysia Holdings Berhad has also been appointed as an official distributor of Disney+ Hotstar in Malaysia.
Disney and Astro
“Our Movies Pack customers will soon be able to stream world-class entertainment on Disney+ Hotstar for just an additional RM5 per month while non-Movies Pack customers can also enjoy Disney+ Hotstar via other attractive value bundles. This is a great start to an action-packed year where we will be aggregating subscription-based video on demand streaming services, giving our customers the widest variety of entertainment to choose from, value and convenience,” said Astro Group Chief Executive Officer Henry Tan in a press statement.
“We are excited to launch Disney+ Hotstar in Malaysia for the consumers and also collaborate closely with Astro to deliver powerful entertainment with heart. From iconic Disney classics, to brand-new Disney+ Original series, Malaysian hits from homegrown creators, filmmakers and talent and Asian series and films, there is something for everyone of all ages,” said The Walt Disney Company Taiwan, Hong Kong and Southeast Asia General Manager David Shin.
Exclusive local original content is becoming a powerful weapon as the streaming platform war heats up, which is why the current market leader, Netflix, is investing nearly US$500M in Korean content this year. In the early days of streaming, Netflix was the aggregator of content from powerhouses such as Disney, but has since shifted its strategy to creating original content in the years since Disney and other content owners announced their plans to launch their own streaming platforms.
Disney launched its highly anticipated Disney+ streaming service on Nov. 12, 2019, and quickly proved it was a formidable opponent thanks to its brand recognition, enormous capital, and vast content library. Last year, Disney announced a major reorganization on Oct. 12 to make streaming its primary focus for entertainment.
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