Potato Corner targets Gen Z with digital micro-series
Beloved by Filipinos for its flavored fries, homegrown brand Potato Corner now aims to make history with the Philippines’ first digital micro-series.
With the help of its creative partner The Jumpcat Experiment, Potato Corner has tapped five online celebrities for a 10-episode series of 10-second digital stories. These artists include Kumu livestreamer, actor, model and host CJ Reyes; music vlogger and Rouge drummer Gyan Murriel; TikToker Carol Reyes; game streamer Cherizawa Barnacha; and social media artist Steven Ocampo.
Gen Z and comfort fries
Why 10 seconds?
While it takes only three seconds to grab our attention online, 10 seconds is just right to get us hooked — whether it’s a well-designed website, an arresting video, or a pretty funny ad, according to the press statement.
The 10-episode series will fuse the techniques of story-driven filmmaking and digital advertising to deliver engaging 10-second stories of siblings’ cravings during this time of lockdown, remote learning, and online delivery.