Technology

Potato Corner targets Gen Z with digital micro-series

Image credit: Potato Corner
Image credit: Potato Corner

Beloved by Filipinos for its flavored fries, homegrown brand Potato Corner now aims to make history with the Philippines’ first digital micro-series.

With the help of its creative partner The Jumpcat Experiment, Potato Corner has tapped five online celebrities for a 10-episode series of 10-second digital stories. These artists include Kumu livestreamer, actor, model and host CJ Reyes; music vlogger and Rouge drummer Gyan Murriel; TikToker Carol Reyes; game streamer Cherizawa Barnacha; and social media artist Steven Ocampo.

Gen Z and comfort fries

Why 10 seconds?

While it takes only three seconds to grab our attention online, 10 seconds is just right to get us hooked — whether it’s a well-designed website, an arresting video, or a pretty funny ad, according to the press statement.

Launching this August, this pioneering digital micro-series will target the 40 million Filipinos who belong to Gen Z, the generation born between 1997 and 2012.

The 10-episode series will fuse the techniques of story-driven filmmaking and digital advertising to deliver engaging 10-second stories of siblings’ cravings during this time of lockdown, remote learning, and online delivery.

Stay tuned.