The share of the content traffic of Globe Telecom from games and esports has more than doubled in year-on-year growth.
The telco has attributed this to the availability of devices, strong connection to internet services, and the impressive portfolio of games. Globe has pledged to continue supporting Philippine esports, and said it was willing to work with competitors to unite the country’s fragmented industry.
“In the esports industry, whether it’s a competitor, a partner, or a vendor, we just have to sit down and talk about it, when we want to do it,” Globe SVP and Head of Content Business Group Nikko Acosta said in response to a question from Digital Life Asia at the press briefing.
While the core experience of gaming tournaments is being physically present to experience it with other players and supporters, Acosta said esports remains resilient and easy to migrate online fully.
He said Globe has created a digital community to allow fans to watch the tournaments from home while still being able to engage with other viewers through chat.
“We do the same with fervor and tenacity to set esports up, but we do it online. And we have the promise that someday when things open up with the proper safety protocols, we can go back to including our offline events. Esports is thriving because we can create a community digitally. And someday it will be both digital and offline,” Acosta said in a press statement.
League of Legends: Wildrift alone has already reached 90% of its topline monthly target due to the wireless availability of the game, an area of access that was not available in the past.
“Enjoying your passion doesn’t mean it will go away with this pandemic. The nice thing about being online is that as long as you have the time, you’ll be able to invest properly. And since you’re at home, you can also connect to your friends and community to be able to play together,” Acosta said.