To the delight of Swifties all over the world, the 11-time Grammy Award winner launched her official account and posted her first TikTok video on Aug. 23 with this caption: “Lots going on at the moment: Red (my version) vinyl is up for presale on my site and oh I’m on tiktok now let the games begin 😺 #SwiftTok”.
TikTok and music
One of the best-selling music artists of all time, Swift has sold over 200 million albums worldwide.
TikTok greeted Taylor’s arrival and asked the #SwiftTok community to give her a warm welcome.
“To the tune of UK rapper Dave’s ‘Screwface Capital’ and its line ‘My outstanding payments swift like Taylor,’ Taylor cycles through aesthetics based on her most recent releases–folklore, evermore, Fearless (Taylor’s Version), and now, Red (Taylor’s Version), which she announces is coming out on vinyl on November 19th.
“Taylor is primed to receive a warm welcome from the massive community of Swift-lovers on TikTok. With over 1 billion video views on 181k video creations, the #swifttok tag is one of the internet’s premier destinations for Taylor-related discourse. Using the tag, Swift fans on TikTok post performance and interview clips of the artist, when they’re not imploring her to join the platform.”
TikTok is one of the world’s most popular apps, and has become a powerful platform for music artists and a thriving online community for music lovers.
Last year, TikTok launched its first live vertical-format K-pop concerts. These free concerts were part of its coordinated COVID-19 relief efforts around the world.
Meanwhile, Filipina singer-songwriter Angela Ken became an ABS-CBN Music artist after being discovered when her “Ako Naman Muna” video went viral on TikTok.