New Nissan Terra launch features 2 OPM legends
Not only did Nissan Philippines launch the new Nissan Terra in the country, but also the Japanese carmaker brought together Original Pilipino Music legends Barbie Almalbis and Noel Cabangon. The new Nissan Terra was revealed to the public in a Facebook and YouTube live stream that also unveiled the music video of “Ingat Kayo” performed by Almalbis and Cabangon. Composed by Nissan Philippines General Manager for Sales Rollie Navarro, “Ingat Kayo” was produced to support the Philippine Department of Tourism’s (DoT) call for safe and responsible travel.
“Ingat, halong, ayo-ayo, mimingat po kayo,” Almalbis and Cabangon sing, as they say “ingat kayo” (which means be safe, or take care) in different Philippine languages. And safe trips for the family is precisely what Nissan Philippines is promising to Filipinos, thanks to more Nissan Intelligent Mobility (NIM) features than the previous model, enhancing overall driving safety and confidence for drivers and their loved ones.
“Ingat kayo” is very much a part of Filipino culture. It’s already a Filipino tradition. As launch hosts and celebrity couple Suzi Entrata-Abrera and Paolo Abrera point out in their spiel before the music video plays, it’s what Filipinos say to people who are going on a trip.
The new Nissan Terra now comes with Intelligent Forward Collision Warning, Intelligent Emergency Braking, Rear Cross Traffic Alert, while carrying over the Lane Departure Warning, Blind Spot Warning, and Intelligent Rear View Mirror features from the previous model.
The Intelligent Around View Monitor with Moving Object Detection now comes with an Off-road Monitor for the VL 4×4 variant. The new Terra also comes with the segment-first Intelligent Driver Alertness that senses cues from the driver and gives alerts to the driver if a break from the wheel is needed.
The suite of these NIM features combine into the 360 Safety Shield, a 360-degree safety system which helps protect both the driver and passengers from potential risks approaching the vehicle.
This latest and more sophisticated model of Nissan’s seven-seater family sport utility vehicle is available in the Philippines starting Sept. 2. Starting at Php1.649M, the new Nissan Terra is available in four variants: VL 4×4 and 4×2 AT, VE 4×2 AT, and EL 4×2 MT. It will be available in six exterior colors: Nebula Metallic Red, Forged Metallic Copper, Aspen Pearl White, Lunar Metallic Gray, Brilliant Silver, and Galaxy Black.
In response to a question from Digital Life Asia, Nissan Philippines President and Managing Director Atsushi Najima said the carmaker recognizes that the consumer behavior of car buyers has changed due to the COVID-19 pandemic and is addressing these new needs accordingly.
“I would say that more than 90% of purchase behavior is face-to-face. We do have a mall display as well as a showroom event, as well as other events in the mall. Now, because of the pandemic, majority of customers prefer digital. That’s why we are shifting our marketing activities to digital. Less contact, and digitally we communicate to the customers. So this is a big change,” he said.
“Having said that, still some customers prefer face-to-face. Therefore, we need to provide options to the customer. So if the customer prefers digital, we communicate through digital. If the customer prefers face-to-face, then of course with safety protocols, we communicate with them face-to-face,” Najima said.
He added that since more Filipinos have embraced the digital lifestyle because of the pandemic, the company is focusing on offering connectivity through the new Nissan Terra.
For instance, designed with the needs of the family in mind, the new Nissan Terra now has five USB ports and enhanced entertainment elements, including a Nissan 9” Advanced Touchscreen Display Audio with Android Auto and Wireless Apple Carplay.
Last year, the DoT and Nissan Philippines signed a memorandum of agreement to work on the “Safe Trips” campaign, which the “Ingat Kayo” song and music video supports.
As Almalbis and Cabangon sing in “Ingat Kayo”:
Panahon ngayo’y tunay na kakaiba (Times may have changed)
Kaliwa’t kanan ang pagdungaw ng sakuna (Challenges may abound)
Kay raming nagmamahal at naghihintay sa ‘yo (Never forget people you love remain)
Na muling mayakap ka (And long to be with you)
The world may have changed, but the Filipino love for family will always stay the same.