Technology

BIPBIP online grocery app deployed in Ho Chi Minh City

With Ho Chi Minh City residents requested to remain home for over two weeks, Central Retail Vietnam has partnered with city authorities to deploy BIPBIP. Image credit: Central Retail Vietnam
Image credit: Central Retail Vietnam

With Ho Chi Minh City residents requested to remain home for over two weeks, Central Retail Vietnam has partnered with city authorities to deploy BIPBIP. The BIPBIP app is an online grocery shopping platform that makes it convenient to order, pay for, and track shipments.

“Through the combination of applying technology solutions and strong quality grocery sourcing capability with affordable pricing, we are trying every day and are committed to supporting our community to easily access a supply of quality necessity-products during this social isolation period,” said Central Retail Viet Nam Group CEO Olivier Langlet in a press statement.

Working with district authorities

Local authorities and voluntary forces have been trying many ways to fulfill the grocery shopping needs of the most crowded city in Vietnam. The diversity of demand, however, has created difficulties. Manual order forms for fixed combos managed by leaders of blocks or wards, redundant tasks, and inefficient operation processes have been resulting in mistakes in ordered items, delivery, and payments.

Central Retail Vietnam, which owns and manages many hypermarkets and supermarket such as GO!, Big C, and Tops Market, has suggested working with the Ho Chi Minh City Department of Industry and Trade to partner with the People’s Committee and local authorities of districts and wards to deploy BIPBIP.

The BIPBIP app allows people to directly purchase a great number of combo selections. This partnership not only helps Ho Chi Minh City residents to get assurance while shopping, but also reduces the workload for local authorities.

The districts of Binh Tan, Go Vap 2, and Tan Phu are the first locations to apply and guide residents to use BIPBIP as an additional method to purchase products for their families. In spite of the short rollout period, BIPBIP has received a great response.

Central Retail Vietnam is also working with more district authorities to further expand the coverage of BIPBIP.