The world’s biggest girl group, BLACKPINK, is joining forces with the world’s most popular video hosting platform, YouTube, to call for urgent action on climate change.
BLACKPINK, which recently overtook Justin Bieber to become the most subscribed music artists on YouTube, will give a speech and perform in the YouTube Originals special “Dear Earth” on Oct. 23.
“Our generation has to come together. We must work towards saving the Earth,” BLACKPINK member Rosé said in the “Dear Earth” trailer posted on Oct. 19. BLACKPINK is the only K-pop act joining an all-star lineup of guests that includes former US President Barack Obama, Pope Francis, Desmond Tutu, Alphabet/Google CEO Sundar Pichai, Billie Eilish, Anitta, Jaden Smith, and more.
Celebrating Mother Earth
YouTube featured BLACKPINK in the thumbnail of the video clip it posted on its official Twitter account to promote “Dear Earth”.
Dubbed as “100 Awesome Minutes to Help Fix the Planet”, the “Dear Earth” special will showcase the “latest in innovation, technology, and the sustainable revolution that’s about to take place”, as well as special performances from guest artists.
BLACKPINK’s agency YG Entertainment has confirmed that the group will not only speak but also perform at the event, according to The Korea Times.
“BLACKPINK will be the only K-pop artist joining the global event.
“The K-pop act plans to deliver a special message and a performance to help promote action on the climate crisis, according to the agency.”
The K-pop girl group, composed of Jisoo, Jennie, Rosé, and Lisa, has been leveraging their global popularity as a platform for raising awareness on climate change since last year.
On February 25, BLACKPINK was appointed as advocates for the United Nations’ (UN) upcoming 26th Climate Change Conference (COP26).
On Sept. 18, UN Secretary-General António Guterres appointed them as the newest Sustainable Development Goals advocates — the first Asian artist to be selected for this role.