Digital Life Asia Founder and Editor-in-Chief Joey Alarilla is an experienced science and technology writer and multimedia storyteller who helps companies acquire, engage, and retain users by creating compelling content.
As one of the pioneers that spun off INQ7.net (now called INQUIRER.net) from the Philippine Daily Inquirer, Joey managed portals that attracted new audiences and generated new revenue streams, including the hackenslash gaming news site and Global Nation portal for Filipinos abroad.
He trained INQUIRER.net’s first multimedia journalists and launched the site’s blog, podcast, and online video networks. He was also one of the pioneering tech bloggers of Singapore-based CNET Asia and a multimedia critic for US-based PopMatters.com.
He became the Multimedia Head of online game publisher Level Up! Inc., where he created community-driven content, curated user-generated content, and developed a weekly web show that integrated live streaming video with a live blog platform.
As Yahoo!’s SEA Head of Social and Community, he built and implemented the vision to acquire, retain and grow the Yahoo! community in Southeast Asia.
At Tribal Worldwide Philippines, he set up a new department that brought the newsroom mentality to the digital agency to address the social content and influencer marketing needs of clients.
At BPI Family Savings Bank, he developed and implemented the digital strategy to drive business volume for retail loans products across different channels, via owned, paid, and earned media.
He is the author of the Philippine Internet Commerce Society’s “E-Business Made Easy” handbook for SMEs, and contributed an essay to “Tikman Ang Langit: An Anthology on the Eraserheads” and to ANI 32, the 32nd edition of the official literary journal of the Cultural Center of the Philippines.
Follow him on Twitter: @joeyalarilla