Husband. Dad. Writer. Geek. Gamer. Science and science fiction lover. Comic book fan. Bookworm. Aspiring minimalist. Gen X. Kayumanggi.
DigitalLifeAsia.com Founder and Editor-in-Chief Joey Alarilla has built a career as a storyteller who helps companies acquire, engage and retain users through quality content that sparks conversations and leads to conversions.
As one of the pioneers that spun off INQ7.net (now called INQUIRER.net) from the Philippine Daily Inquirer, Joey managed portals that attracted new audiences and generated new revenue streams, including the hackenslash gaming news site.
He trained INQUIRER.net’s first multimedia journalists and launched the site’s blog, podcast, and online video networks. He was also one of the pioneering tech bloggers of Singapore-based CNET Asia and a multimedia critic for US-based PopMatters.com.
He became the Multimedia Head of online game publisher Level Up! Inc., where he created community-driven content, curated user-generated content, and developed a weekly web show that integrated live streaming video with a live blog platform.
As Yahoo!’s SEA Head of Social and Community, he built and implemented the vision to acquire, retain and grow the Yahoo! community in Southeast Asia.
At Tribal Worldwide Philippines, he set up a new department that brought the newsroom mentality to the digital agency to address the social content and influencer marketing needs of clients.
At BPI Family Savings Bank, he developed and implemented the digital strategy to drive business volume for retail loans products across different channels, via owned, paid, and earned media.
He won third prize in the Don Carlos Palanca Memorial Awards for Literature, for his essay Surviving the Zeroes. He is the author of the Philippine Internet Commerce Society’s E-Business Made Easy handbook for SMEs, and contributed an essay to Tikman Ang Langit: An Anthology on the Eraserheads.
Follow him on Twitter: @joeyalarilla