You know that All That Matters is a special event when the world-famous muppet Cookie Monster is one of the keynote speakers.
Branded is holding Asia’s leading entertainment industry conference 100 percent online this year from Sept. 14-18 due to the COVID-19 pandemic. All That Matters has turned this challenge into an opportunity to embrace change and display even more creativity. Going virtual has enabled All That Matters to bring together a diverse — and unconventional — lineup of speakers. These include Sesame Street’s Cookie Monster and Elmo, Linkin Park’s Mike Shinoda, rapper Chuck D, and playwright David Mamet.
“We may be physically distant and far from each other. But we all are connected through our hearts. Just like how me and you are connected right now. Me video call and talk to my friends and make sure they all are doing fine during this lockdown,” Cookie Monster told Branded Co-Founder and CEO Jasper Donat during his session.