Procter & Gamble Philippines (P&G) has partnered with social enterprise EcoMatcher to leverage blockchain technology for its Forests for Good campaign. Forests for Good is P&G’s campaign to actively protect nature by planting trees that help improve local ecosystems.
P&G will launch 12 pilot programs in 12 months across the Asia Pacific, Middle East, and Africa region. The programs will make use of blockchain technology to ensure accountability, traceability, and scalability in sustainability. In the Philippines, P&G is piloting the tree-planting activities in the Sierra Madre Mountain Range.(more…)