Prior to the COVID-19 pandemic, Native Union was primarily a business-to-business company, but it was able to quickly embrace direct ecommerce with the help of Boomi. Native Union Chief Operating and Financial Officer Farouk Merzougui said unifying their myriad applications with the Boomi AtomSphere Platform gave them flexibility and scalability, enabling them to rapidly adapt to changing conditions.
“With our former infrastructure, we would have supported this expansion in a labor-intensive manner. We had an ecosystem of more than 10 different applications, none of it connected, and each business function was working in its own silo. We had low flexibility, poor scalability, and we could not draw on our data easily to make the right decisions. Previously, there was a huge amount of duplication across our teams. We felt beholden to our infrastructure,” Merzougui said in a press statement.(more…)