Esports is huge. But just how big is it? Well, big enough to convince two advertising veterans from the BBH Singapore leadership team to join esports startup yup.gg as C-level executives.
Embarking on an exciting new adventure in esports is BBH Singapore Managing Director David Webster, who is now the Chief Commercial Officer of yup.gg. Joining him is BBH Managing Partner and former Red Bull executive Tim Lindley as the esports startup’s Chief Experience Officer.
Singapore-based gaming and esports marketplace yup.gg connects brands with esports and gaming audiences in Asia Pacific and Latin America. The esports startup allows brands to easily reach millennials and Gen Z audiences, through partnerships with streamers, professional gaming teams, tournaments and events organizers, and game publishers.