Are NFT (non-fungible token) collectibles poised to become the modern equivalent of rare sports cards that generations have collected? One thing is for sure: blockchain is fast becoming a new platform for connecting sports stars with their legions of fans.
“It’s funny to consider the sudden rise of NFTs. After all, this was an asset class that’s been around in the industry from very early on, dating back to 2014. However, the growth observed in the space can be attributed to a willingness to experiment with new digital media and products amid a time of limited face-to-face engagement. Consider the rise of NFTs in sport — a sector which relies on in-person fan engagement and that energy of the in-stadium experience. With NBA Top Shot and even Zilliqa’s recently launched exclusive collection of Football Stars NFTs featuring global football giants, NFTs have been able to revitalize fan engagement, digitalizing sports memorabilia in a new way that allows creators, fans, and athletes alike to benefit from new monetization opportunities,” Zilliqa Co-CEO and Chief Commercial Officer Colin Miles told Digital Life Asia.(more…)