For the ninth consecutive year, Samsung Electronics has been named the best brand in Asia. This is according to results from Asia’s Top 1000 Brands.
Campaign Asia-Pacific conducts this annual survey in collaboration with Nielsen. The report cited Samsung’s commitment to innovation. It also noted the company’s collaboration with popular South Korean boy band BTS for the Samsung Galaxy S20+ BTS Edition and Samsung Galaxy Buds+ BTS Edition.
“A large part of what keeps Samsung top of consumers’ minds is its continual investment in innovation. In 2019 it was the number one manufacturer of 5G smartphones, selling more than 6.7 million devices and accounting for more than half (54%) of the global 5G market.
“Samsung has also embraced star power of exceedingly popular K-pop group BTS, collaborating with the group for a special purple edition of its Galaxy S20+ and Galaxy Buds+. The special edition products sold out in just one hour.”