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BLACKPINK music video sets 5 Guinness World Records

The BLACKPINK music video for their comeback single "How You Like That" has enabled the popular Kpop girl group to set multiple new Guinness World Records titles.

The BLACKPINK music video for their comeback single “How You Like That” has enabled the popular Kpop girl group to set multiple new Guinness World Records titles.

Guinness World Records said the BLACKPINK music video generated 86.3 million views in the first day of release. With this, “How You Like That” has achieved new records for:

  • Most viewed YouTube video in 24 hours
  • Most viewed music video on YouTube in 24 hours
  • Most viewed YouTube music video in 24 hours by a K-pop group

“All three records surpass previous record holder BTS — who, together with US singer Halsey previously achieved these three record titles with the video for ‘Boy With Luv’ in April 2019.”

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‘How You Like That’: BLACKPINK beats BTS on YouTube

"How You Like That" surpassed 100 million views on YouTube in record time.

Guess who dethroned BTS? BLACKPINK’s music video for its highly-anticipated comeback single “How You Like That” has set a new YouTube record for 24-hour views.

“The K-pop powerhouse group’s dynamic new single had 82.4 million views in the first 24 hours of release on YouTube, and was the No. 1 trending video on the platform. The view count handily topped the previous record-holders: BTS’ ‘Boy With Luv’ featuring Halsey, which amassed 74.6 million views in the initial one-day period in April 2019, per YouTube.”

Not only did BLACKPINK beat BTS for this record. The Kpop girl group composed of Jisoo, Jennie, Rosé, and Lisa also surpassed 100 million views in record time. “How You Like That” reached the milestone in one day, eight hours, and 22 minutes, according to the Soompi article.

“The previous record for the fastest Korean group music video to hit 100 million views was held by BTS’s ‘Boy With Luv,’ which took one day, 13 hours, and 38 minutes to achieve the feat.”

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BLACKPINK ‘How You Like That’ music video is out

Today, June 26, is "How You Like That" day for Blinks -- the loyal fans of the popular South Korean girl group BLACKPINK.

Today, June 26, is “How You Like That” day for Blinks — the loyal fans of the popular South Korean girl group BLACKPINK. As befits true Kpop royalty, YG Entertainment has teased the comback single in a daily countdown prior to today’s launch at 6 PM Korea Time (5 PM Philippine Time).

Update: Watch the “How You Like That” music video now.

The Kpop group has been dominating social media, YouTube, and other digital platforms with their “How You Like That” campaign. This morning, they unveiled their “How You Like That” D-Day poster. They have also scheduled a live global press conference at 2 PM Korea Time (1 PM Philippine Time).

“How You Like That” is the highly anticipated comeback track from the Kpop group, which consists of Jisoo, Jennie, Rosé, and Lisa. It is the first single from their upcoming album that will be released in September. Apart from releasing the song and music video, BLACKPINK will also guest on the June 26 episode of NBC’s “The Tonight Show Starring Jimmy Fallon” to perform “How You Like That” for the first time.