“The K-pop powerhouse group’s dynamic new single had 82.4 million views in the first 24 hours of release on YouTube, and was the No. 1 trending video on the platform. The view count handily topped the previous record-holders: BTS’ ‘Boy With Luv’ featuring Halsey, which amassed 74.6 million views in the initial one-day period in April 2019, per YouTube.”
Not only did BLACKPINK beat BTS for this record. The Kpop girl group composed of Jisoo, Jennie, Rosé, and Lisa also surpassed 100 million views in record time. “How You Like That” reached the milestone in one day, eight hours, and 22 minutes, according to the Soompi article.
“The previous record for the fastest Korean group music video to hit 100 million views was held by BTS’s ‘Boy With Luv,’ which took one day, 13 hours, and 38 minutes to achieve the feat.”
Today, June 26, is “How You Like That” day for Blinks — the loyal fans of the popular South Korean girl group BLACKPINK. As befits true Kpop royalty, YG Entertainment has teased the comback single in a daily countdown prior to today’s launch at 6 PM Korea Time (5 PM Philippine Time).
Update: Watch the “How You Like That” music video now.
The Kpop group has been dominating social media, YouTube, and other digital platforms with their “How You Like That” campaign. This morning, they unveiled their “How You Like That” D-Day poster. They have also scheduled a live global press conference at 2 PM Korea Time (1 PM Philippine Time).
“How You Like That” is the highly anticipated comeback track from the Kpop group, which consists of Jisoo, Jennie, Rosé, and Lisa. It is the first single from their upcoming album that will be released in September. Apart from releasing the song and music video, BLACKPINK will also guest on the June 26 episode of NBC’s “The Tonight Show Starring Jimmy Fallon” to perform “How You Like That” for the first time.
Good news, Kpop fans! KCON, the world’s largest Korean culture festival, will go online for the first time. Moreover, Kpop fans in Southeast Asia and Taiwan will be able to watch the KCON:TACT 2020 Summer concert for free on Shopee Live.
Shopee Live will stream KCON:TACT 2020 Summer for free from June 20-26. Shopee users and Kpop fans can look forward to seven consecutive days of non-stop entertainment. This includes live concerts by some of the biggest Kpop stars in the world. Over 30 acts will perform, including MONSTA X, MAMAMOO, Iz*One,Ateez, GFriend, (G)I-DLE, ITZY, and Stray Kids.
“Shopee is proud to be the exclusive partner of CJ ENM to stream KCON:TACT 2020 Summer to fans in Southeast Asia and Taiwan for the first time, as part of Shopee Live Kpop Fest. This partnership builds on our efforts to connect people through entertainment and shared experiences, and comes after a series of successful collaborations with Kpop stars. Shopee Live Kpop Fest and KCON:TACT 2020 Summer reflect our commitment to meet evolving needs, as people around the world stay home and turn to online entertainment. We look forward to more exciting collaborations with CJ ENM in the future,” Shopee Head of Regional Marketing Agatha Soh said in a press statement.