The world has changed drastically, and so have companies and people. So what then should be the role of public relations (PR) in the new normal?

IPRA Philippines, the local chapter of the International Public Relations Association, aims to share insights into PR in the new normal in its “Communitalks 1: Communication Trends in 2021 and Beyond” webinar that will be held on Jan. 28 from 4-6PM, which is now open for registration.

Trends and changes

IPRA President Philippe Borremans will be the keynote speaker at Communitalks. Borremans is an independent PR consultant specializing in emergency risk and crisis communication. His work includes strategic communications projects for epidemic and pandemic preparedness for international organizations like the World Health Organization.

In his keynote, Borremans will cover trends, key priorities, and changes that will influence internal and external communications in the months to come.

The webinar speakers include Department of Science and Technology-Science and Technology Information Institute Director Richard Pomar Burgos, APR-IABC fellow Ritzi Villarico-Ronquillo, Buensalido PR and Communications President and CEO Joy Lumawig-Buensalido, and Maynilad Assistant Vice President and Head of Advocacy and Marketing Abigail Ho-Torres.

“The objective of the webinar is to inform PR professionals, policymakers, and decision-makers in business and industry, in government and in the academe, on how to future-proof their organizations and move forward given the onslaught of uncertainties,” said IPRA Philippines President Elena “Jingjing” Villanueva-Romero in a press statement.