Shopee to accelerate MSME ecommerce adoption

With the Department of Trade and Industry (DTI)’s recent update of its ecommerce roadmap, the integral role of online platforms such as Shopee has been underscored.

“Shopee continues to evolve and grow as a company not only for our consumers but also for our business partners, such as brands and MSMEs (micro, small and medium enterprises). They are integral to our business and we will continue to support them through various initiatives, partnerships, and in-app innovations. As ecommerce continues to grow at an unprecedented pace, we want to equip our partners with the right tools to serve Filipinos with ease,” said Shopee Philippines Director Martin Yu in a press statement.

DTI ecommerce roadmap

DTI highlighted speed, security, and infrastructure as the three main pillars to drive industry development, long-term employment, and inclusive growth. The updated DTI ecommerce roadmap features the key timelines in 2021 that will contribute to the growth that the industry is currently experiencing, and mentions major players in the Philippine ecommerce architecture.

The COVID-19 pandemic has accelerated digital transformation and changed consumer behavior, with more people embracing the digital lifestyle.

As the leading ecommerce platform in Southeast Asia and Taiwan, Shopee has been helping Filipinos embrace digital transactions. Shopee’s goals and initiatives to support brands and MSMEs in their digital journey are in line with DTI’s ecommerce roadmap strategies. Shopee makes it simpler and easier for brands and MSMEs to adjust to the new DTI ecommerce roadmap with its current ecosystem.

Shopee also continues to form partnerships with other organizations to offer initiatives to encourage brands and MSMEs to go digital. These include the TatakPinoy Virtual Trade Fair, seller masterclasses that offer training to allow MSMEs to onboard easily on the platform, and the launch of new in-app features within Shopee Live, such as co-streaming. All these opportunities are created to help brands and MSMEs broaden their market audience, and embrace digitalization as a whole.

“Shopee is encouraged to see DTI moving swiftly to set the direction of growth for the industry. This helps to ensure that everyone stands to benefit from ecommerce in the long run. As a leading player in the industry, we’ll do our part to support DTI’s efforts and support businesses,” Yu said.