With the coronavirus pandemic disrupting the global economy, small business owners are under even more pressure. Now, more than ever, they are struggling to keep their companies afloat. To help its small business customers, Zoho Corporation is introducing its Small Business Emergency Subscription Assistance Program (ESAP).
Zoho, which has more than 50 million users in over 180 countries, offers a comprehensive suite of business software applications. How will ESAP work? This will be available for up to 20,000 qualified paying customers with 25 employees or less. Zoho will waive the cost of every single application they currently use, for up to three months.
“SMBs (small and medium-sized businesses) form a core part of the nation’s economy. Given their limited resources, SMBs are said to be the first ones to be affected by the current global crisis. This will be a test of resilience for most of the SMBs, particularly in Asia. The extent of the impact will largely depend on their flexibility and capacity to adapt to technological alternatives,” Zoho VP and GM for Asia Pacific Gibu Mathew told Digital Life Asia via email.
