Brands have shelved marketing plans and slashed their budgets. Influencers are staying home. No events and product seedings. Minimal social media campaigns. So is influencer marketing still relevant in the age of COVID-19? The answer is yes, if brands and influencers shift their focus to content creation.

These days, brands and agencies are no longer relying on the marketing plans they had in place. Instead, they need to do agile marketing and create relevant content on a day-to-day basis. With most people staying home and spending even more time online, this is actually the time for brands to increase their social media presence. But they should concentrate on solving consumer pain points when they create their content and messaging.