Power Mac Center, Gretchen Ho launch ‘Pay It Forward’

Power Mac Center has partnered with TV personality Gretchen Ho’s Woman In Action advocacy project to launch the “Pay It Forward” campaign.

This campaign will help provide bicycles to those who commute even in the middle of the ongoing COVID-19 pandemic. Part of Power Mac Center’s 26th anniversary celebration, “Pay It Forward” will acquire bikes and other protective equipment using the proceeds from purchases of participating products.

Ho’s advocacy

“We at Power Mac Center are one with those affected by the current health crisis. We applaud and support those who still find the courage to go to work to support their families despite the dangers of outside travel and the limited commuting options under quarantine. As a way to show them our appreciation and support, we would like to do the little we can to make their daily commutes a lot easier and healthier. Through Gretchen Ho’s Woman In Action project, we are able to create a venue for our partner brands and customers to help in the donation of bicycles so they can use it as their main mode of transportation,” said Joey Alvarez, Power Mac Center Director of Product Management, Marketing and Space Planning, in a press statement.

Founded as a way to mark Ho’s 30th birthday last April, Woman In Action advocates for positive change in the community by sharing stories gathered from Filipinas across the country, including advocacy projects spearheaded by Ho and others.

The phrase itself is Ho’s motto and vision, as it encapsulates everything about her, ranging from her active lifestyle to her commitment to engaging with the world to learn and make a difference.

On Aug, 13, Ho posted on her official Instagram page that she was looking for 50 deserving beneficiaries to apply for 50 bicycles. She later stated in an update that she had to stop the search as the number of applicants reached over 10,000. This was a far cry from the originally intended number and only signifies the need to get more bikes. Fortunately, with the aid of Power Mac Center, Ho believes that more Filipino commuters will get their hands on bicycles.

Paying it forward

“I’m very happy that I get to work with a company like Power Mac Center in this critical project. Their nationwide reach, plus bolstered with the recent increase in consumer demand for technological devices to meet work-from-home and online school demands, are sure to help me and Woman In Action purchase more bicycles for the commuting public who still can’t ride the main modes of transportation because of the COVID-19 pandemic,” Ho said in a press statement.

The “Pay It Forward” campaign will run until Aug. 31. Included in the list of participating Power Mac Center products are select Apple devices and Beats models.

Products from Power Mac Center partners 59S, Adam Elements, Before Anything Else, Belkin, Bondir, Laut, Microsoft, Panzer Glass, Rivacase, SanDisk, Sonix, Sudio, Tech21, and UV Care are also eligible.