With the success of its Sneki Snek campaign, Razer has announced a new goal of protecting one million trees — 10 times the original target.

In partnership with Conservation International, the initial target of 100,000 trees was achieved in less than two months, thanks to the popularity of the Razer Sneki Snek mascot and the overwhelming support from the Razer fanbase. The campaign has been so successful that it is fast approaching saving 150,000 trees, equal to almost 600 acres of forest.

Saving trees with Sneki Snek

Since escaping from Razer’s labs last year, thanks to tremendous demand from the community, Sneki Snek has proved to be a massive fan favorite, inspiring Snek lovers to even tattoo their favorite serpentine on themselves.

This level of fan passion, and of course, a hit YouTube video, made Sneki the ideal mascot to lead Razer’s #GoGreenWithRazer global conservation and sustainability campaign.

“The support for our #GoGreenWithRazer campaign, led by Sneki Snek, has been truly insane. We thought it would take some time to save 100,000 trees, but we have smashed that target in less than two months and are well on the way to the next target of 250,000 trees,” said Razer Co- Founder and CEO Min-Liang Tan in a press statement.

“So we decided to be more ambitious in protecting nature together with our community and Sneki Snek by extending the target to one million trees. The more trees we save, the more we protect the nature and wildlife that depends on it for survival,” he said.

Working with Conservation International

With the new stretch goal, the campaign will now have milestones along the way that will see new Sneki Snek merchandise released as each new target is achieved.

The new milestones to reach will be 250,000, 500,000, 750,000, and finally 1,000,000 trees. As the community rallies to hit these milestones, Razer will continue to launch new Sneki Snek merch at each milestone, rewarding the community for their efforts and encouraging them to reach the final goal of one million trees. Every piece of Sneki Snek merchandise sold will protect 10 trees and contribute to the enormous new goal of one million trees saved.

Aided by Razer’s support, Conservation International is securing the protection of trees from dozens of forests around the world, such as Costa Rica, Ecuador, Suriname, Brazil, Madagascar and Indonesia among many others. Conservation International works directly with the communities who live in, and depend on, these forests, using innovative tools, technologies and approaches to prioritize the most important forests and the benefits they provide to people and wildlife, to protect them sustainably for the long term; and to monitor their ongoing protection and health.