In 2005, an up-and-coming cosplayer and gamer named Alodia Gosiengfiao was crowned R.O.S.E. It Girl in a competition held by Philippine game publisher Level Up!…
Over the years, we’ve been repeatedly told to “write for your audience”, but have we stopped to think about what this really means? My take…
The COVID-19 pandemic has changed our world almost overnight — and that includes the digital landscape and online behavior of consumers. So it’s great that…
With the arrival of the new Galaxy A21s and A11, Samsung Philippines is encouraging Gen Z to bring out their “awesome”. Samsung wants Gen Z…
Hands down one of the world’s most popular apps, TikTok now wants to showcase its potential as a highly engaging platform that helps users learn…
Brands have shelved marketing plans and slashed their budgets. Influencers are staying home. No events and product seedings. Minimal social media campaigns. So is influencer…