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Christine Samson: Content creator, IdeaPad ambassador

Lenovo IdeaPad ambassador Christine Samson has more than a million followers on TikTok.
Lenovo IdeaPad ambassador Christine Samson has more than a million followers on TikTok.

The world is constantly changing and becoming more digital. But no matter what happens, we will still need great content creators. Like Lenovo IdeaPad ambassador and TikTok creator Christine Samson.

“On my typical day, what I usually do is create content for my TikTok, YT, FB, and IG feed. Since everything is done virtually these days, especially meetings, I cope with the challenges by having reliable tech like my IdeaPad with me. The protocols are there for our safety, and it’s best to comply with them as much as we can,” Samson told Digital Life Asia.

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Learn new skills at home while having fun with TikTok

Learn new skills with TikTok.
Learn a new language.

Hands down one of the world’s most popular apps, TikTok now wants to showcase its potential as a highly engaging platform that helps users learn new skills. Dubbed as the #TikTokU Program, this learning-centric campaign will be launched on May 25. TikTok is also looking for content creators in the Philippines who will become part of its #TikTokU Program, giving away a total of Php2M for their educational videos.

With most people staying home, this could be the perfect time to learn new skills through the short-form video platform’s extensive library of educational videos, which can be consumed in a minute or less. So why not learn a new language? Watch a quick art and crafts tutorial? Or enjoy trivia?

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Content creation seen to drive influencer marketing

Blogapalooza CEO Ace Gapuz says content creation is what will make brands and influencers relevant in these uncertain times.
Blogapalooza CEO Ace Gapuz says content creation is what will make brands and influencers relevant in these uncertain times.

Brands have shelved marketing plans and slashed their budgets. Influencers are staying home. No events and product seedings. Minimal social media campaigns. So is influencer marketing still relevant in the age of COVID-19? The answer is yes, if brands and influencers shift their focus to content creation.

These days, brands and agencies are no longer relying on the marketing plans they had in place. Instead, they need to do agile marketing and create relevant content on a day-to-day basis. With most people staying home and spending even more time online, this is actually the time for brands to increase their social media presence. But they should concentrate on solving consumer pain points when they create their content and messaging.

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