
Is it time to pivot your business? Your company’s survival may depend on it, says Ticket2Me Founder and CEO Darwin Mariano.
Who knew Ross Geller of “Friends” was a business guru? He made us laugh when he kept yelling “Pivot!” But it turns out that the ability to adapt quickly to changes and pivot your business is an essential skill.
This is even more crucial nowadays. as small and medium-sized enterprises (SMEs) struggle to cope with the COVID-19 crisis.
“If we were too in love with our original business idea, I doubt we would have pivoted as quickly. You have to be able to step back, assess the situation, and think of how your business can serve in some other way,” said Darwin Mariano, founder and CEO of Ticket2Me, Asia’s first blockchain-enabled online ticketing platform.