Thai esports team Bacon Time partners with Doritos

Thai professional esports team Bacon Time, which emerged victorious in the finals of Arena of Valor‘s Realm of Valor Pro League 2021 Summer tournament, has partnered with PepsiCo’s Doritos to create brand awareness among the millennial generation in Thailand.

The Thai esports team is part of the portfolio of leading global teams owned and operated by Singapore-based esports company Ampverse.

“We’re incredibly fortunate to be working with a brand that truly understands their community. Bacon Time authentically engages with their fans and their social media leverage to connect with consumers. This level of authenticity is exactly what we are looking for. Sharing the same personality and target audience, this partnership was a natural fit for us,” said Doritos Brand Manager Arisara Taksavaja in a press statement.

Esports and consumer brands

The collaboration between Bacon Time and the American snack brand Doritos, a subsidiary of PepsiCo, is a testament to the growing number of consumer brands looking to get into esports and gaming.

“This unique collaboration stands aligned to what we believe is the evolution of esports as a consumer lifestyle. We’re thrilled and ready to help bolster the brands of tomorrow. The team at Doritos have given us a reason to further develop creative and innovative ways for brands to communicate with their consumers through the things they love. We’re excited to see what the partnership between Bacon Time and Doritos has in store for the generation we cater to,” said Ampverse Chief Strategy Officer Charlie Baillie.

The partnership will see Doritos branded content distributed and promoted across one of Southeast Asia’s strongest esports fanbases.

Bacon Time has recently joined hands with a variety of lifestyle and consumer brands such as fastfood conglomerate KFC and streetwear brand Auntys Haus.

The client base of Ampverse includes Disney, Samsung, McDonalds, Burger King, Nestle, KFC, Lazada, and Grab.

Arena of Valor is the international adaptation of China’s Honor of Kings, a multiplayer online battle arena game developed by developed by TiMi Studio Group and published by Tencent Games.