With the arrival of the new Galaxy A21s and A11, Samsung Philippines is encouraging Gen Z to bring out their “awesome”.
Samsung wants Gen Z to share their awesome with the world, whether it’s their passions, interests, or talents.
The Galaxy A21s features a Quad-Camera setup with 48MP main to capture great memories in bright and vibrant details. It also has an 8MP Ultra-Wide Lens with a 123° field of vision that captures wider scenic views. A 2MP Depth Camera gives a bokeh effect on photos. Meanwhile, a 2MP Macro Camera captures the details of the subject. The device even has a 13MP front camera for picture perfect selfies.
Hands down one of the world’s most popular apps, TikTok now wants to showcase its potential as a highly engaging platform that helps users learn new skills. Dubbed as the #TikTokU Program, this learning-centric campaign will be launched on May 25. TikTok is also looking for content creators in the Philippines who will become part of its #TikTokU Program, giving away a total of Php2M for their educational videos.
With most people staying home, this could be the perfect time to learn new skills through the short-form video platform’s extensive library of educational videos, which can be consumed in a minute or less. So why not learn a new language? Watch a quick art and crafts tutorial? Or enjoy trivia?
“These days, education is no longer confined to classrooms, and the ways of learning are changing, too. TikTok is giving alternative and accessible ways for the thirsty creative minds of Filipinos open to discovering new ideas. We believe that everybody deserves access to various forms of education. That is why we are launching #TikTokU. We hope users will join us in celebrating knowledge and sharing their creativity for the benefit of the wider community,” said John Castro, TikTok User, Community and Operations Manager, in a press statement.
Blogapalooza CEO Ace Gapuz says content creation is what will make brands and influencers relevant in these uncertain times.
Brands have shelved marketing plans and slashed their budgets. Influencers are staying home. No events and product seedings. Minimal social media campaigns. So is influencer marketing still relevant in the age of COVID-19? The answer is yes, if brands and influencers shift their focus to content creation.
These days, brands and agencies are no longer relying on the marketing plans they had in place. Instead, they need to do agile marketing and create relevant content on a day-to-day basis. With most people staying home and spending even more time online, this is actually the time for brands to increase their social media presence. But they should concentrate on solving consumer pain points when they create their content and messaging.
“If you want to be a content creator, this is the best time to start,” said Ace Gapuz, CEO of influencer marketing company Blogapalooza Inc. “This is the best time for influencers and aspiring content creators to focus on what they’re good at. I think this time is an inflection point to determine the longevity of content creators.”
