In its exclusive press preview streamed via YouTube, UNIQLO Philippines not only launched its 2020 Fall/Winter Collection, but also showcased how UNIQLO LifeWear is evolving to address changes in lifestyle and the environment.
One of the biggest changes, of course, is the new normal brought about by the COVID-19 pandemic. In fact, the online press briefing was one example of the new normal, as events have become virtual. Another is the new lifestyle that involves working from home — and staying home. Which is one of the reasons UNIQLO Philippines launched its online store in July.
AIRism provides comfort
UNIQLO LifeWear clothing is designed to improve the everyday life of everyone. Apart from continuing to use technology and innovative materials to ensure a sustainable tomorrow, UNIQLO LifeWear is also tailoring fashion to the changing needs of consumers in the new normal. Sportswear, for instance, is being redefined as urban wear. And the new collection aims to provide ease when staying at home or doing daily tasks. The goal is to help people stay stress-free when working, and to give them support in keeping active and healthy.
In a tropical country like the Philippines, UNIQLO’s AIRism technology has proven to be a godsend. This comfort conditioning technology is a perfect example of how UNIQLO LifeWear has been responding to changes in the environment for many years now.
Global warming has led to a rise in average temperatures around the world, abnormal weather events are increasing, and the temperature difference between the outside and the air-conditioned inside continues to widen. UNIQLO’s answer to the different types of discomfort caused by such changes in the environment is AIRism, the leading example of LifeWear.
This season, UNIQLO is showcasing its complete range of AIRism, with pieces for men, women, kids and babies. The collection is made perfectly for one-mile wear, for working at home, and for staying healthy and active at home or outdoors.
Empowering women
Meanwhile, HANA TAJIMA FOR UNIQLO was created by New York-based fashion designer Hana Tajima, a believer in UNIQLO and its LifeWear concept.
The collection expresses the world’s rich cultural diversity featuring universal designs with a focus on detail and comfort — highlighting elegant forms and an easy fit. These are clothes that adapt flexibly to women’s bodies as they subtly change with progression to each life stage, warmly supporting the everyday lives of all women.
The Fall/Winter 2020 collection expresses the beauty of independent women through silhouettes and details, with an offer to help women also change inside. Textiles with leaf and grass patterns, and neutral tones of cold and warm colors schemes emphasize subtle beauty. Along with many shirt items, the lineup also incorporates details that allow outfits to reflect the mood of the day, such as tops that can be styled with just one side of the hem tucked in. Pants have also been updated with adjustable waists for a perfect fit. The collection features details that can be altered to fit the daily changes in women’s bodies and feelings.
French chic
UNIQLO has collaborated with global fashion icon Ines de la Fressange to create essential wear based on the LifeWear concept of simple, high-quality clothing that makes life better.
With her belief in designing comfortable apparel that reveals women’s beauty, the latest collection is inspired by individuals who symbolized female freedom and independence in the 1970s. Jane Birkin, Ali MacGraw, and Diane Keaton became fashion leaders and symbols of women’s liberation during that decade. The Fall/Winter 2020 collection salutes their enduring inspiration for women today.
The range includes 100-percent silk blouses and wrap dresses as wardrobe essentials for sophisticated women. It also captures 1970s Bohemian culture through its twist pleated skirts and dresses in prints from paisley to polka dot patterns. As befitting the season, the collection also features a range of knitwear. For the first time, the collection includes items made with seamless 3D Knit technology that offer outstanding comfort and vivid patterns.
Are you ready to evolve with UNIQLO?
