ING Pay: ‘Do your thing’ in everyday digital transactions
Only dinosaurs refuse to embrace digital. With more consumers getting used to doing things digitally, ING Philippines has launched its payment account, ING Pay.
“We have received very encouraging results since our launch in 2018 with our entry product — ING Save Account. The launch of ING Pay further demonstrates our commitment to empower customers as they look for a safer and more efficient way to make payments and transactions in the midst of the pandemic. Now ING customers can transact digitally at the convenience of their home. We take the hassle out of payments so our customers can spend more time on the things that matter to them,” said ING Philippines Country Manager Hans Sicat in a press statement.
‘Do your thing’
Doing things at home, whether for work, business, or personal needs, has changed the way people manage their many commitments. It has also given us time to pick up a new hobby or even explore further that thing we have always wanted to do again at home, whether it’s gardening, writing, baking, or even focusing on other interests and passions.
The design of ING Pay is aligned with the bank’s global brand tagline “do your thing”, which encourages people to do more of the things they love by minimizing the friction and maximizing the simplicity of banking.
Sicat added that ING Pay will now work hand-in-hand with its award-winning savings account, which offers the highest interest rate in the market. ING customers can continue to enjoy a fully mobile account opening experience with just one government-issued ID and having multiple digital ways to fund the ING Pay and ING Save accounts using PESONet, InstaPay or mobile check deposit via the ING app.
Personal and instant insights
“A successful product is able to address true customers’ needs. With a strong focus on customer-centricity, we are able to leverage technology and make banking processes easy, so customers do not have to spend more time than necessary. We deliver personal and instant insights so customers can take actions or just have a peace of mind that their finances are being taken care of,” said ING Philippines Head of Retail Mohamed Keraine.
For example, ING Pay features more than 70 pre-enrolled billers and merchants, including major utilities, credit cards, insurance and telecommunication companies. By doing so, customers do not need to spend extra time filling up the biller or merchant’s info when making a payment.
Noting the increased in digital transactions in the last few months, ING Pay offers free instant fund transfers via InstaPay to participating financial institutions in the Philippines. Keraine emphasized that ING customers also don’t have to worry about any fees when opening accounts or transferring funds via InstaPay and PESONet. The bank has maintained a no-fees policy since its launch in 2018 and intends to keep it that way as part of the value it delivers to customers.
Using ING Pay
For Filipino chef Sau del Rosario, a user of ING Pay, doing his own thing is continuing to pursue his love for gastronomic adventures and culinary experiments as he continues to serve Filipinos with his every dish.
“Being able to pay my bills via the ING app means I can spend more time in cooking for our modern heroes, serving the Filipinos, and taking care of my business,” he said.
Meanwhile, Reese Fernandez-Ruiz, president and founding partner of Rags2Riches, said doing her thing means pursuing her advocacy through her organization. The social entrepreneur also mentioned that ING has made her life easier as a mother and entrepreneur while working from home.
“With ING, I can do my thing because the important tools that I need to run and sustain our enterprise are on my phone. I can simply open my ING app, InstaPay Transfer payments to our suppliers and artisans, with an adjustable daily transfer limit,” she said.