Singapore-headquartered Asian entertainment streaming platform iQiyi is bringing Dolby Vision and Dolby Atmos to its international app available in 191 countries, including the Philippines.

“This marks a significant milestone for iQiyi as one of Dolby’s leading Asian international OTT partners. As we grow our appeal internationally, and as home entertainment technology continually improves and becomes even more accessible, we want to delight our subscribers’ high expectations for quality entertainment - both in terms of content, as well as viewing experience,” said iQiyi Vice President of International Business Kuek Yu-Chuang in a press statement.

Asian entertainment

“With a rising demand for Asian content worldwide — be it Chinese, Korean, and Southeast Asian content — iQiyi is proud to be the born-and-bred Asian platform to uplift the entertainment viewing experience of pan-Asian content for the global audience,” he said.

Dolby Vision boasts ultra-vivid imaging — incredible brightness, contrast, color, and details that bring movies to life. Dolby Atmos immerses you in your favorite entertainment with sound that moves all around you with breathtaking realism. iQiyi International’s VIP paid subscribers in both Standard and Premium tiers with compatible devices can now enjoy acclaimed Asian content with unparalleled audio and video, from the comfort of their homes and on the go.

One of the first Original titles available in Dolby will be “The Ferryman: Legends of Nanyang,” which will be released in Dolby Atmos. Also available in 4K, the high production quality underscores iQiyi’s dedication to bringing Asian creators’ visions to life. The company’s first Southeast Asian Original stars Singaporean household names like Lawrence Wong, Qi Yuwu, Tay Ping Hui, and Jeanette Aw, and will premiere on iQiyi International this quarter.

“With close to a 250% increase in the demand for new TVs enabled with Dolby Atmos and 120% for Dolby Vision every year, consumers are demanding incredible entertainment brought to life in Dolby, which is why we are thrilled to see iQiyi including Dolby Vision and Dolby Atmos as part of its International expansion efforts in Southeast Asia,” said Dolby Laboratories Managing Director for Emerging Markets Pankaj Kedia.

iQiyi launched its international headquarters in Singapore in December.