Lisa breaks Taylor Swift YouTube record for 24-hr views

It’s official: YouTube has confirmed that the “Lalisa” music video of BLACKPINK Lisa generated 73.6 million views in the first 24 hours when it debuted on Sept. 10.

This breaks the previous record for a solo artist held by Taylor Swift for “ME! (feat. Brandon Urie of Panic! At The Disco)” of 65 million views in 24 hours. Not only that, but also Lisa has scored the sixth-biggest YouTube music debut of all time, overtaking BTS’ “Permission to Dance”, which racked up 72.3 million views in 24 hours.

In the process, Lisa also set a new record for K-pop soloists, which was previously 41.6 million views in 24 hours. This was held by her fellow BLACKPINK member Rosé with her solo debut single “On The Ground” on March 12, which broke the record that PSY held for eight years of 36 million views in 24 hours for “Gentleman” in 2013.

‘What’s my name?’

The “Lalisa” MV, which already has 130 million views as of this writing, is continuing to set new YouTube records, including the fastest MV by any soloist to hit 100 million views.

While YouTube has yet to officially confirm the record, ‘Lalisa’ hit 100 million views in only 49 hours and 5 minutes (a little over 2 days), faster than any music video in the world by a solo artist.

The solo debut of Lisa on Sept. 10 also helped BLACKPINK overtake Justin Bieber to become the most-subscribed music artist on YouTube.

“On September 10 at approximately 2:42 p.m. KST, BLACKPINK surpassed 65.2 million subscribers on YouTube. This makes BLACKPINK now the No. 1 most followed artist on YouTube.”

Lisa made her solo debut performance on “The Tonight Show Starring Jimmy Fallon” on Sept. 11.

Lisa will also hold a special online show for her fans worldwide on Sept. 14 at 8 PM KST. Dubbed as #OUTNOW Unlimited: LISA, this will be broadcast live through Naver NOW.

Proud of Thailand

Lisa also had her first official interview on Thai TV when she guested on the very popular “Woody Show”, which aired on Sept. 11 at 5 PM Thailand Standard Time.

The title of her solo debut album “LALISA” comes from the Thai name of Lisa. Her birth name is Pranpriya, but she changed her name to Lalisa (“one who is praised”) after a fortune teller told her it would bring her prosperity.

Lisa is proud of her homeland Thailand, and made sure to include Thai elements in her solo debut album and the “Lalisa” MV.

Thai fans were shocked and delighted when they saw the part in the MV where Lisa is wearing traditional Thai attire, including the golden headdress.

“Traders at a popular market in Bangkok told Reuters on Sunday that since Friday there had been a surge in sales of traditional outfits and accessories.

“‘A lot of people have been ordering from us via our online shop, while here at the shop, we’ve had a constant flow of customers coming up to us, showing interest every day, the whole day, asking what kind of headgear we have, what style, what colour,’ said Samorn Suthiwong, who works at Fashion Point, a clothes’ store in the market.”

In 2010, a then 13-year-old Lisa beat 3,999 other applicants during her audition. YG Entertainment had decided to hold its very first audition in Thailand. It was an open audition, with not only Thai applicants joining, but also South Koreans and other foreign nationals living in Thailand.

The following year, she moved to Korea by herself to follow her dreams — without even knowing how to speak Korean — as YG Entertainment’s first non-Korean trainee. She became the agency’s first non-Korean idol when BLACKPINK debuted on Aug. 8, 2016.