The BLACKPINK music video for their comeback single “How You Like That” has enabled the popular Kpop girl group to set multiple new Guinness World Records titles.
Guinness World Records said the BLACKPINK music video generated 86.3 million views in the first day of release. With this, “How You Like That” has achieved new records for:
- Most viewed YouTube video in 24 hours
- Most viewed music video on YouTube in 24 hours
- Most viewed YouTube music video in 24 hours by a K-pop group
“All three records surpass previous record holder BTS — who, together with US singer Halsey previously achieved these three record titles with the video for ‘Boy With Luv’ in April 2019.”
Setting more records
According to Guinness World Records, YouTube also confirmed that the live premiere of “How You Like That” reached 1.66 million peak concurrent viewers. This set two new record titles for:
- Most viewers for the premiere of a video on YouTube
- Most viewers for the premiere of a music video on YouTube
Not only did BLACKPINK beat BTS for the 24-hour records on YouTube. The Kpop girl group composed of Jisoo, Jennie, Rosé, and Lisa also surpassed 100 million views in record time, according to Soompi.
As of this writing, the BLACKPINK music video has already generated more than 175 million views on YouTube.
’24/365 with BLACKPINK’
Today, BLACKPINK also posted the teaser poster for Episode 1 of their “24/365 with BLACKPINK” reality program.
“24/365 with BLACKPINK” will come out on YouTube every Saturday, starting on July 4.
Here’s the “24/365 with BLACKPINK” prologue video.
“We’re going to do a reality program showing our daily lives like a vlog. This show is for our BLINKS, so that we can share every moment with them,” Jisoo explains in this prologue video.
This “24/365 with BLACKPINK” prologue video came out on June 13, and officially confirmed BLACKPINK’s comeback.
